JAPAN FARM PARTNER Partners with ZEROCO to Build a New Value Chain Through Stable Fresh Produce Storage

Ishigaki Island, Okinawa, Japan — JAPAN FARM PARTNER Co., Ltd. (JFP), an agricultural production corporation developing agricultural businesses centered around its expansive ranches on Ishigaki Island, is pleased to announce the appointment of Shujiro Kusumoto, President and CEO of ZEROCO Inc. (Shibuya-ku, Tokyo), as its Representative Director.

Through this new leadership structure, JFP and ZEROCO will work together to build a new value chain that enables producers to maintain inventory by leveraging ZEROCO’s proprietary freshness preservation technology (“ZEROCO”)*. By combining enhanced food quality with planned storage capabilities, the partnership aims to create a more sustainable and resilient supply chain for fresh produce and food products.

Guided by the vision of “Building an agricultural, fisheries, and livestock industry that can be proudly passed on to future generations,” JFP and ZEROCO are committed to driving innovation across the food value chain while creating lasting value for producers, distributors, and consumers alike.

*ZEROCO is a proprietary freshness preservation technology developed by ZEROCO Inc.

Three Key Initiatives of JAPAN FARM PARTNER

1. Building a New Value Chain Through Stable Fresh Produce Inventory Management Powered by ZEROCO

ZEROCO’s proprietary freshness preservation technology enables fresh foods—including vegetables, fruits, seafood, and meat—to be stored for extended periods while maintaining exceptional quality.

By utilizing this technology, JAPAN FARM PARTNER aims to establish a new value chain that allows producers to hold inventory and determine the optimal timing and pricing of their products. This approach addresses critical challenges facing the primary industry, including labor shortages, food loss, supply-demand imbalances, and inefficient working environments.

2. Six Business Areas Built on JFP’s Agricultural Expertise

Drawing on decades of practical experience in agricultural production, JAPAN FARM PARTNER has developed expertise through operating Jersey cattle ranches and raising breeding and young cattle in the rich natural environment of Ishigaki Island.

Building on this foundation, JFP is expanding across six complementary business areas:

• Farm-to-business wholesale distribution
• Agricultural contractor services
• Farmland revitalization and agricultural business integration
• Biotechnology
• Education
• Regional revitalization

Through these initiatives, JFP is committed to creating a more sustainable future for agriculture, fisheries, and livestock industries.

3. Creating “Delicious Partnerships” Across Industries to Build a Profitable Future for Primary Industries

Japan’s food industry is currently facing a serious food crisis. Agriculture, fisheries, and livestock industries are experiencing a decline in the number of producers, while increasing pressure for economic efficiency threatens the long-term sustainability of food production.

Unlike most industries, producers of fresh food face the challenge of deterioration immediately after harvest, while having limited control over pricing. Without the ability to manage inventory or determine sales timing, many producers remain dependent on conventional supply chains that prioritize efficiency over long-term sustainability.

Unless this structural cycle changes, attracting the next generation of producers will remain difficult, and the industry’s fundamental challenges cannot be solved.

JAPAN FARM PARTNER is working with ZEROCO to create a new value chain in which producers can maintain inventory through advanced freshness preservation technology.

Our goal is to protect the agricultural, fisheries, and livestock industries that have supported society for generations and to build an industry that can be confidently passed on to future generations. By addressing today’s most urgent challenges with innovation and collaboration, we aim to deliver safer, better-quality food while reducing food loss, improving supply chain efficiency, and creating sustainable value throughout the food ecosystem.

※About ZEROCO Technology
ZEROCO is a proprietary freshness preservation technology that enables vegetables, fruits, seafood, meat, and other fresh foods to be stored for extended periods while maintaining high quality—something previously considered impossible. The technology also enhances the quality of frozen foods.

By making stable food inventory management possible, ZEROCO helps preserve the original taste and freshness of ingredients while improving inventory management and shipment planning across the food supply chain. It also contributes to reducing food loss and improving working conditions throughout the food industry.

ZEROCO株式会社 概要

About ZEROCO Inc.

ZEROCO Inc. utilizes its proprietary freshness preservation technology, ZEROCO, which creates a stable low-temperature, high-humidity storage environment that enables ingredients and food products to retain their freshness and quality for extended periods. By promoting collaboration across the entire food industry—from producers and processors to manufacturers, logistics providers, retailers, and foodservice operators—the company seeks to develop a social system suited to a new era in which humanity’s relationship with food resources must evolve in response to global population growth through 2050. ZEROCO aims to contribute to the creation of a healthy, sustainable, and delicious future while establishing a foundation that supports the continued development of Japan’s food industry amid a declining birthrate and aging population.

※“ZEROCO” is a registered trademark of ZEROCO Inc.

Corporate Profile of JAPAN FARM PARTNER Co., Ltd.